The Story Behind the Name and Logo?
A mentor was placed in my life at a time when I was struggling with what my true purpose was. That mentor saw how I was struggling and took me in under her wing. One day, she took me for a walk to explain to me a metaphor she has for trees. I wasn't sure what to expect and I certainly didn't know it would change the way I look at trees forever.
She explained to me that each tree starts out in the same way consisting of only roots and a tiny trunk. Trees share a common starting place with these roots and tiny trunks, but as time passes each individual trees growth pattern is different. Some grow up to be straight and tall, some curl to the side and then return upright. Some sprout many small limbs, some even grow away from the sun. I quickly realized she was trying to help me see that there isn't one way for me and my "tree" to grow. I saw that I had started growing in one direction, but that didn't mean that's how I am always going to grow. Life, like a tree, grows without a step-by-step guide on how to grow. This metaphor gave me the confidence to stop looking at everyone else's trees and to start looking at my own - for it's own individual beauty and offerings.
I identify my own journey and my own tree to the Evergreen Tree.
I relate to Evergreen Tree because even through the harshest winters the Evergreen Tree stands tall. The Evergreen Tree does not get to shed its old needles and start fresh every spring. It must carry old and new needles throughout all seasons in order to keep growing.
I want to help others make it through all seasons of their lives - the good, warm, thriving seasons and the tough, cold, dark seasons.
In addition, I wanted there to be some type of reference to evergreen trees in my company name. However, I didn't want it to be "evergreen coaching" in case someone thought my company was a lawn care provider --- and if you know me, you know I am not down with that outdoor maintenance life! So, I decided upon 'Everme'. I have always been a big believer that in order to do anything effective in life, you need to know how to take care of yourself first. How can you take care of a family member, a friend, a significant other, a job, if you don't know how to care for yourself?